Hi, I'm Peter Efland and this is my site - Welcome!

Basically, I made this site to be able to add my two cents to the conversations and topics I care about.

Based in São Paulo, Brazil, I work promoting Danish commercial interests in the Brazilian Energy & Environmental sectors. 

Off work I have an interest in social media and how it is being used in corporate communication and its effects on consumer behavior. 

The site is divided into three parts: 

1. Blog: My blog section is the center of the site and deals with any range of topics I might find interesting. It will often deal with energy, climate, social media filtering, or a number of other topics. 
2. Bits: Bits are small stories, quotes, videos etc. from around the net or from the top of my head - small bits I find interesting or funny according to my current mood and/or obsessions.
3. Micro: My micro blog pulls together most of my footprint from around the web, into one micro stream of updates and conversations.

Feel free to grab the RSS feed of any of the above areas into your preferred reader of choice.

I hope you´ll find some food for thought, and please feel free to join the conversation and leave a comment.

You are welcome to contact me - either by email, or over at Twitter or Friendfeed.

Enjoy!